Business: Connecting Principles to Practice

Synopsis

"Business: Connecting Principles to Practice" connects students to learning and success, while connecting principles to practice.
The second edition integrates the gold standard content of the #1 text on the market, "Understanding Business" with "Connect," McGraw-Hill's Web-based assignment and assessment platform, to create the tightest textbook/technology solution for the Introduction to Business course.
Students connect to learning and success, and connect the principles of business to practice through the texts student centered approach, design, and market-leading digital products.