Chief Marketing Officer
Cheri Lin was appointed Chief Marketing Officer in March 2017. As CMO, she is primarily responsible for formulating a compelling brand identity, delivering messages that resonate with all Learning Ally constituents from presale to sale and engaging volunteers, students, parents, and teachers to drive student success.
Cheri brings a track record of success from working at leading healthcare companies, B2B healthcare service companies, and start-ups. She started her marketing career at Johnson and Johnson building brands such Tylenol and Procrit and received prominent industry awards including; named Top 25 DTC Marketer and TV ad ranked #3 in New York Times Best Advertisement listing. With a passion for building, Cheri became employee #7 at a start-up called P4 Healthcare where she launched a profitable and award-winning Caring4Cancer patient education brand. In the past 7 years, she was the founder of a consulting business which has successfully rebranded and launched numerous products, services, and companies. Cheri holds a BA from Union College and an MBA from Duke University.